Below is the
story of a logo I designed for a transportation company based out of
North Carolina. They deal mainly with heavy hauling. Both, domestically
and globally.
I had initial concepts of using maybe an abstract outline/version of a rhino or bull as a the logo to evoke the concept of heavy hauling. After I submitted those concepts as well as a couple simple ones with just the 'KHS'....
...the customer wanted to use a globe and maybe some wheels together. The globe concept made perfect sense and was one of my original thoughts. Then, after submitting some globes with wheels and without wheels...
We decided that the globe without the wheels is the best fit for what he wants to show the global-ness of the business. We also added a little tagline below the globe and ended up with a nice finished product!
